Global Sports Brand PUMA launches a teaser of what’s to come, an exciting collaboration with London street wear brand Trapstar. The teaser drop features the DISC Blaze - one of PUMA’s iconic footwear silhouettes.
Conceived in the UK’s capital city, Trapstar was founded by Mikey, Lee and Will Trapstar who began making custom t-shirts for friends. It wasn’t long before celebrities, including PUMA’s Global Creative Director and Ambassador Rihanna, wore these bold, graphic t-shirts.
The PUMAxTrapstar DISC Blaze (R2299) has an all-over leather upper on a cleaner, simplified DISC sneaker. Finished in black, even the DISC cage has been given a soft nubuck leather treatment.
The white speckled midsole sits alongside a translucent red outsole, while the sneaker’s red colour-pop on its DISC strap and the graphic Trapstar logo on the heel highlights Trapstar’s design ethos, and achieves the ultimate balance between street wear and fashion.
Find the PUMAxTrapstar DISC Blaze at Shelflife and Anatomy from tomorrow, 12 December 2015.
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Puma South Africa | Sneakers | Culture
