If you were walking through the streets of Boston, odds are, you wouldn't want to stop at this little Bodega. It typically carries necessities, food and small items... at first glans, this one in particular looks a little on the shady side. 

So, you might walk right on by. But you'd definitely regret it once you learned the truth about the store "front".

This is what the store looks like from the street.

Seems completely normal... even a little on the dirty side.

When you walk in, it STILL looks like a normal shop.

Thats until you get closer the old Snapple machine

That's actually a hidden doorway.

It leads into Bodega, a hip clothing store, hidden from the Boston streets.

Only the cool kids shop at Bodega.

Mainly because no one else knows about it.

Bodega is listed as being " hidden at: 6 Clearway St., Boston, MA 02115" if you want to take a stab at entering the store yourself. Thankfully, you can also visit their online store if you're too intimidated by the secret society of hidden storefronts. The real question is this, though: can you actually buy a can of Snapple from that machine?


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Sara Heddleston | Viral Nova | Culture

Creative Beings is a johannesburg-based brand that was founded

 in April 2012 by two creatives Sizwe Dube

 (@SizMeister) and Siyabonga Ndlozi(@jazz_claaic)Kreative Beings

 designs, manufactures and customize streetwear/street-couture

apparel that appeals to an urban/young market that comprises

 of style-loving and boundary-pushing young South Africans.

This brand has grown its product line from customized shirts, Back

Packs and jackets; to include the Spring/Summer "iMpambos" range.

And the Fall/Winter range called BΛBӘL, Which was showcased at

'Back To The City  2013. People can visit our tumblr to check

out more stuffwww.kreativebeings.tumblr.com

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Themba Mbuyisa | Culture

A few days ago, I spent a bit of time with some of the members of ODD  KULTURE an interesting bunch of people I must say. Odd Kulture is a fashion collective consisting of 5 friends who share a common vision and  goal with their expressive style of clothing and fashion taste.  they're based in Carletonville, a small town situated in gauteng. They are passionate beings who want to make a mark and  that's not hard to notice with their very bold and distinctive choice of clothing with mostly a mixture of patterned colours. Not many people would walk out of their "mama cribs" looking like a LS Lowry panting and still kill the look.

What brought ODD KULTURE together and made you ignore all the warnings of starting something with friends.

We were brought together by the love for fashion in which at first we were only good at dressing individuals who didn't fit in amongst other kids in the community that's when we decided to form a group of teens with something in common and who understand each other .

Has there always be five of you? 

 No, the was 9 of us at first. Its normal when you start something like a crew you might start of with a number of members but as time goes only those who are committed remain.

The names of the remaining "committed" members are ? 

We are well known by our nicknames Smas(Neo Meko) Teywise (Itumeleng Matha) Gavoy(Bongani Mkhonza) Psycho(Mongezi Meko) and Toolz(Tholoana Malebo)

Apart from fashion what other interest does odd kulture have.

Apart from fashion, I'd say we are artistic individuals we got people who sing we got those that draw and others who dance and also that play musical instruments.

Who makes or where do you get your clothing from. 

We regard our selves as fashion hunters normally, we go around and hunt for it we get clothes from thrift shops, going house to house asking for old clothes in exchange of money sometimes we get some plain and customise them ourselves.

Are there any plans of creating an ODD KULTURE full on brand ? 

Yes we are planning on launching a brand label if things go our way we hoping on droping our first range in September.

In five words, ODD KULTURE is...

...Real, original, African, fun and odd.

Has there been any collabo's you'd like tell us about ? 

Since we are not that well exposed in the industry we haven't really worked with anyone big as yet.

In that case, who would you still want to work with.

We have a lot of people we want to work with such as Thula Sindi, Reymui designs, Tribe NYC , Tempracha, Baba Tunde and many others.

When it comes to keeping your street gear game on, what are the essentials. 

Items are basically solid things but if one should have "must have" items but does not have a curtain personality to go with them, then he\she won't have that impressive good look so our must have item is firstly, the personality.

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Mbali Mdledle | Creatives