Meet Le coq Sportif's new brand ambassador, William Mokgopo who is a pro mountain biker, student and motivational speaker. He is a young professional MTB cyclist whose interest in cycling was sparked by the «Earn-a-bike» project and was further developed by the Diepsloot Mountain Bike Academy (DMA). 

The DMA is a non-profit organization that does a community upliftment program through cycling. William is still a mentor to the DMA since he became a professional mountain biker. He has a long list of achievements, to mention a few; he represented the country at the International UCI MTB World Championship events since 2013 and through his Kargo Pro MTB Team he became the Gauteng XCO (2014) U23 and Elite (2015) Men’s Champion. He hopes to one day represent South Africa at the Olympics.

Le coq sportif upholds the idea of sport for everyone, as a source of endless pleasure and inspiration. William is a talented inspirational young man taking joy in cycling. He also embodies our values of humility, strength of character and represents a new cycling generation. 

"We are excited to partner with and be represented by William and hope we will achieve great things together."

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Le coq sportif South Africa | Brands

Introducing the 811 trouser, a slim fit twill trouser that embodies the durability, functionality and style that has become synonymous with the Dickies name.

This versatile work pant provides comfort with a slim skinny fit that sits slightly below the waist and is slim through the seat and thigh, with a skinny straight leg.

It’s crafted from the same durable twill work cloth that is used on the legendary 847 trouser. This pant has a snug fit with a casual waistband, and rivets at all stress points. The result is a reliable trouser.

The Dickies 811 trouser retails at R399.95 a pair and is available for purchase at Baseline. click me to locate your nearest stockist.

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Dickies South Africa

This February saw the Imprint ZA x Millé Africa collaboration take to the runway at South African Menswear Week AW16. The partnership arrived at an opportune moment when both brands were gearing up to launch their up coming seasonal styles.

Imprint ZA, showcasing for the third time on the leading menswear platform presented a collection that moved between a nomad and urban guy who pushed the boundaries of gender perceptions with fashion. 

A collection treated in blue prints, sunset and desert hues and solids in creams and whites was complemented by the partnership with Millé Africa on footwear, closing each look with a dose of high quality, comfortable and stylish sneakers in tan and camel.

The Imprint ZA x Millé Africa collaboration for SAMW AW16 brought a fresh take on nomadic Africans to fashion week and encouraged a brave new man living in a brave new world.

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Millé Africa | LIfestyle