AREA3 will be hosting a portrait exhibition captured directly from the streets, by Joburg photographers, of their interpretation of what unites the people of this iconic city. The unique portrait exhibition will open on Tuesday, 03 December 2013 and will run until Sunday, 09 February 2014 and is set to reveal a different face to the City of Gold. The exhibition follows the live adidas Originals Unite Joburg event, which featured Danny Brown, and continues the campaign theme. As well as showcasing photography by Paul Ward and video content directed by Lebogang Rasethaba of Egg Films; both commissioned by adidas Originals to document Unite Joburg featuring Danny Brown in Soweto this November.The exhibition at AREA3 will host the work of 5 hand-picked Joburg photographers and their interpretation of what unites the people of the vibrant city.
During the course of a week in November, carefully selected by their own originality and style, Hanro Havenga, Chris Saunders, Anthony Bila, Justice and Innoce as well as Stephanie O’Connor were commissioned to capture as many portraits of the people of 5 iconic Joburg districts, Illovo, Maboneng Precinct, Newtown, Sandton and Soweto in their own style respectively; each artist afforded just one day. The results of these shoots will be exhibited as a unique portrait exhibition and experience at adidas Originals’ creative space in the Maboneng Precinct of East Johannesburg, AREA3. From 3 December 2013 to 9 February 2014, adidas Originals invites you to view the work of: Chris Saunders (The Maboneng Precinct)Innocent and Justice Mukheli (Soweto)Anthony Bila (Newtown)Stephanie O’Connor (Parkhurst)Hanro Havenga (Illovo)Venue detailsAREA320 Kruger StreetJohannesburg EastMaboneng PrecinctExhibition detailsThe Unite Joburg Exhibition will be open from 18h00 to 21h00 on Tuesday, 3 December 2013.
Thereafter, AREA3 is open Thursday to Sunday from 12h00 to 16h00. Follow adidas Originals on Instagram adidasZA and on Twitter @adidasZA #unitejoburg- See more at:
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Kelly Dido| Ogilvy | Culture
Kelly Dido| Ogilvy | Culture
