The highly anticipated adidas Yeezy boost 350 was the main focus to every sneaker head this past weekend, as it made its debut on Saturday at Area3 (155 Smit Street, Braamfontein). The Yeezy Boost 350 is Kanye West’s second model developed with adidas Originals.
The limited-edition sneaker is exquisitely designed featuring beautiful yet simple materials. Stuart Davies the head of Originals expressed that the Yeezy Boost offers efficient comfortability and yet it compliments the modern lifestyle.
adidas Originals offered the masses a chance to grab a pair of the much anticipated sneaker. The masses had to assure they avail themselves at AREA3 to grab a pair, but to verify that opportunity individuals had to join a queue and grab a raffle ticket.
Stuart mentioned that, only one ticket was issued to each individual on the queue and ticket numbers where randomly drawn by a staff member of AREA3. Only winners 28 where selected and invited in with the first option to buy their one pair of Yeezy Boost 350 at R2999.
Stuart Davies mentioned that individuals should look forward to more exclusive drops from adidas Originals in future.
Article by Solomon Molefe
Credit: Stuart Davies (Head of Originals)
Photography credits: (@adidasZA)
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