In 1997, Jeff Staple walked into the Triple Five Soul boutique in New York City and received his first order of 12 silkscreened t-shirts – and Staple was officially open for business. What started as a small t-shirt line handmade by Jeff, who was then a student at Parsons School of Design, grew organically and began to gain visibility in the city. In the process of building this burgeoning brand, Nike hired him in 2005 to create a special sneaker to represent New York.
The Staple Pigeon icon was conceived and was branded on the heels of a limited (and now most coveted) 150 pairs of the popular Dunk Pro SB, leading to much fanfare upon its release and exposing sneaker culture, and Staple, to the masses. The Staple Pigeon is now a world renowned symbol which reflects the gritty and reckless energy New Yorkers (and all urban dwellers) possess. It not only exists as a representation of New York but is also the influence behind Staple’s extensive apparel range and collaborative products distributed in the top retailers across the globe. Inspired by street culture and design, Staple’s reach encompasses many different landscapes such as music, art, and fashion.
15+ years later, Staple continues to be a positive social contagion.
Staple Design Studio is a creative consulting firm that has worked with some of the most prestigious brands in the world including Nike, Microsoft, Sony, Lotus, Timberland, New Balance, LVMH and others. Staple Design Studio operates in NYC and has been in business since 1997.
Staple Design also owns and operates Reed Space in the Lower East Side of NYC. Reed Space is often regarded as one of the world’s best and most innovative boutiques. It also features an art gallery, which has hosted some of our generation’s most celebrated artists.
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Reed Space | Future brands | Culture
Reed Space | Future brands | Culture
