Artlifers is an idea incubation for 9 distinct members with the aim to bring imagined ideas to reality.  How it works is, a person would typically propose an idea or project and all members brainstorm on it with the aim to enhance it if necessary and present it to the world (A process called collective imagination).

One such idea is the #GiftsfromArtlifers project: Artlifers members Astro30k and JaxxtheArt (as The Suburbs) made a synth heavy trap/hip hop infused beat in October 2013 but haven’t been able to use it since then.  They have decided to open it up for musicians to record on it for free, the only catch is that the artists record a song related to Youth Day or the Youth in any way and of course credit the producers (The Suburbs).  Also, any visual/graphic artists who get inspired to create artworks for the beat itself are welcome to do it in the spirit of youth month.

Posers Beat on Soundcloud / click here.

Credits for the beat:

·         Producers: The Suburbs (Astro30k and JaxxtheArt)

·         Creative Direction: The Suburbs

·         Samples: N.E.R.D – Rockstar; Call of Duty – Rifle and bomb pack

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Artlifers

To celebrate the 30th anniversary of its Micropacer OG running shoe with a built-in pedometer, adidas Originals will reissue the shoe on August 16.

According to adidas, the new shoe is a tribute to the original version, which with its metallic silver shell and color-pop outsole was an entirely new look that enjoyed outstanding popularity upon its release in 1984.

Like the lace-less predecessor, the new Micropacer OG will proudly bear its pedometer on the tongue in place of a bow.

Updated features include a softer, water resistant leather lining and exterior and a slip-resistant rubber outsole.

Completing the updates, the new version boasts an EVA midsole, made from high-quality foam that's got plenty of air for maximum shock absorption.

The vintage adidas Micropacer OG is being reissued for availability beginning today August the 16.
The sneaker is set to retail for about $255 (R 3156,28)


Information supplied by NY Daily news
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British indie rock band The 1975 is (of course) comprised of four mega-cute dudes, and their refreshing, upbeat tracks have been winning over audiences for the past year. They just took home the mtvU Woodie “Breaking Woodie” Award for the most stand-out new band, and they’re currently on a world tour, hitting up most of the major festivals this summer. Check out their hit "Chocolate" to get a taste of their music.

Information supplied by Seventeen
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This past weekend, Pando Daily came out with a very informative, well-written article discussing the recent downfall of popular music service Soundcloud and an analysis of exactly where they went wrong. If you’ve kept up with the headlines for last couple of months, you’ll know that Soundcloud has recently beefed up its efforts to crack down on its loyal users’ copyright infringements and use of remix/bootleg material that doesn’t belong to them. Using ZEFR, Youtube’s first line of defense against copyright, Soundcloud has already begun to alienate the smalltime artists that made them the service they are today. By removing tracks that contain “stolen” content and putting the power in the hands of the original creators to run ads over them, the site revealed the motive to abandon their founding principles.

Despite this approach, Soundcloud still had a chance to survive as a company by pandering to the bigger labels. Because their operating losses doubled between 2012 and 2013, the service decided to “legitimatize their business” and reach out to organizations like Sony. With a roster like theirs at Soundcloud’s disposal, they would surely gain back some of the following that ditched them for sites like Bandcamp. This idea has backfired, however, as it has now been made clear by Sony that the service simply does not offer as competitive a monetization as other organizations like Pandora or Spotify.

Now, it seems as though Soundcloud is trapped in limbo. The smaller, independent artists are no longer allowed free reign to create and share music the way they want to, and the bigger labels, who were Soundcloud’s last shot at stability, are now turning their backs on them because they haven’t monetized themselves enough! Soundcloud needed these labels to stick by them, but because they were slow to the game of selling out to major companies it appears that it is now too late for them to start.

This week was the kicker, as Sony finally began removing the EDM artists from Soundcloud’s clutches. Madeon even took to Twitter to voice his opinion on the matter.

Article by Peter Rubinstein

Source: Your Edm

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